Privacy Policy

TruMR (“Company”, “we”, “our”, or “us”) and its parent, subsidiary  and affiliated companies provide sampling solutions and technology for  survey research, providing clients with access to consumer and  business-to-business respondents via internet, telephone (both  fixed/landline and wireless/mobile), postal and multi-mode  methodologies. TruMR serves a vast array of for-profit and  not-for profit businesses, universities and governmental agencies and  departments. This Privacy Policy sets forth the collection, use and  disclosure of personal data or personally identifiable information  (“PII”) and other information by TruMR in connection with  TruMR’s Services (as defined herein). TruMR  Services provide you with the opportunity to join a Panel (as defined  herein), participate in surveys (whether as a Panel member or a  non-Panel member), use the websites associated with the Panels, and  receive and redeem rewards and incentives, including, without  limitation, sweepstakes entries, offered in connection with Panel  membership and/or the completion of surveys (collectively “Services”).  Registration with, use of, and access to TruMR’s Services  is subject to Terms & Conditions. Your use of TruMR’s  Services is completely voluntary and therefore TruMR’s  processing of your PII in connection with the Services and this Privacy  Policy is with your consent. TruMR strives to conform its  privacy practices to applicable laws, codes, and regulations, and the  codes of standards of applicable market and opinion survey research  associations, including, without limitation, CASRO and ESOMAR. For  clarification, except for Panels that have a separate privacy policy,  this Privacy Policy applies to all of TruMR’s survey  research panels, including, without limitation, PROFLUENCE (is a “Panel”  and collectively the “Panels”). All references in this Privacy Policy to  TruMR include TruMR and its parent,  subsidiary and affiliated companies. All references to “us” or “we”  refer to TruMR. For the purpose of this Privacy Policy, the  term “PII” shall include, without limitation, your name, address(es),  telephone number(s) (including home, cell, and/or business telephone  numbers), email address(es), date of birth, the unique identification  number we assign to you (individually a “UID” and collectively “UIDs”),  reward, loyalty, or incentive account numbers, and Sensitive Data (as  defined herein). This is very important that you go through our privacy  policy in detail and if you have any questions regarding the policy, you  may contact PROFLUENCE at support@profluence.io. We will make sure your query is addressed at the earliest.

Information is collected by TruMR, how is PII collected, and how is it used?

1. Information You Submit.

TruMR collects information from Panel members during and after  registration with a Panel, including, without limitation, during  participation in a survey and in connection with the receipt and  redemption of rewards and incentives. When you sign up for a Panel you  will be asked to provide certain PII and demographic information,  including, without limitation, your name, address(es), telephone  number(s) (including home, cell, and/or business telephone numbers),  email address(es), date of birth, and occupation/education, and racial  and gender information. In addition to the collection of PII mentioned  above, during and subsequent to the registration process, you may be  asked to voluntarily provide or disclose Sensitive Data. “Sensitive  Data” means PII that discloses or reveals health and medical conditions,  sexual orientation or sexual life, political opinions/views,  race/ethnic origin, religious and philosophical beliefs and trade-union  membership. Sensitive Data is used to target survey opportunities to  you. By way of clarification, by voluntarily disclosing Sensitive Data  to TruMR you expressly consent to the transfer of Sensitive  Data by TruMR to the United States for storage and  processing. TruMR collects PII and demographic information  from non-Panel members prior to and during participation in a survey.  You may submit, upload or transmit content or material, including,  without limitation, photos, videos and/or any other similar or related  content or material (“User Content”). If you submit User Content in  connection with TruMR’s Services, the User Content may  become publicly available and may be shared with third parties  including, without limitation, TruMR’s clients, clients of  TruMR’s clients and third party service providers. User  Content should only include audio, video, images, or the likeness of the  individual submitting the User Content and should not contain  copyrighted or trademarked content or material of any third party. User  Content should not include audio, video, images, or the likeness of  anyone other than the user and should not contain any PII of or about  anyone other than the user.

2. Information Collected Through Automated Means.

TruMR may also collect certain information automatically, such as  information about: (i) your device or computer and its capabilities,  including, without limitation, the operating system, the applications or  programs on your device or computer, IP address, device carrier, device  type, time zone, network status, browser type, browser identifier,  unique device identification number, carrier user ID (a number uniquely  allocated to you by your network provider), media access control  address, international mobile equipment identity, locale and other  information that alone or in combination may be used to uniquely  identify your device or computer; and (ii) your activities in connection  with TruMR’s Services, including, without limitation,  survey data and responses, and reward, incentive, and/or sweepstakes  information. Specific examples of this information, and the technology  that collects it, are below:   Social Media Information. You may be  offered the opportunity to access TruMR’s Services through  third party social media platforms. If you select such option, TruMR may collect certain profile information stored in your social  media platform account.

Cookies. TruMR’s Use of Cookies Generally.  Cookies are small files that store certain data on a device or  computer. TruMR may use session and persistent cookies for  several purposes including, without limitation, to provide a better  survey experience, quality control, validation, to enable or facilitate  survey participation, tracking of completed surveys or other completed  actions, and for fraud detection and/or prevention. Session cookies  expire when you close your browser. Persistent cookies remain on your  device or computer indefinitely until deleted.

Use of Cookies by Subcontractors Generally.  TruMR uses third parties to provide services and certain  functionality to TruMR, including, without limitation,  fraud detection services. TruMR uses contracts with such  third parties to control their use of cookies and to limit their use of  cookies to the limited purposes set forth in the contracts.

Log Files.

TruMR’s Services may automatically gather and store certain  information in log files, including, without limitation, data available  from your web browser, including, without limitation, IP Address,  browser type, internet service provider, referring/exiting pages,  operating system, date/time stamp and click stream data.

Digital Fingerprinting.

Generally,  digital fingerprinting assigns a unique identifier to your device or  computer based upon the devices or computer’s technical settings,  characteristics and IP Address. TruMR uses digital  fingerprinting technology for quality control and validation purposes  and fraud detection and/or prevention, including, without limitation,  identifying duplicate or fraudulent respondents. TruMR may  implement and use digital fingerprinting directly or through a third  party vendor.

Watermarking.

Generally,  watermarking involves placing a technology or file on your device or  computer to identify that it has previously been used to register with  or access TruMR’s Services. Watermarking is used for  quality control and validation purposes and fraud detection and/or  prevention purposes. TruMR may engage in watermarking  activities directly or through a third party vendor.

3. Information collected from Third Parties.

TruMR may obtain PII and demographic information from third parties,  including, without limitation, information services bureaus, other  sample suppliers and/or social media platforms. TruMR may  use the PII for various purposes, including, without limitation, data  validation, data append, fraud detection purposes, and/or sending you a  one-time email to invite you to participate in a survey and/or join a  Panel.

4. Use of Information.

In  addition to other purposes set forth in this Privacy Policy, TruMR uses information collected through TruMR’s  Services as follows: (i) to communicate with you regarding your  membership with a Panel; (ii) to communicate with you regarding your  participation in a survey(s); (iii) to tailor survey opportunities to  you; (iv) to send you notifications of survey opportunities; (v) to  comply with any and all legal obligations, including, without  limitation, tax obligations; (vi) to administer and manage TruMR’s reward and incentive programs and fulfil your requests for  rewards and incentives; (vii) to facilitate your entry into TruMR’s sweepstakes and promotions and communicate with you regarding  such entries; (viii) to update TruMR’s records; (ix) to  comply with any data suppression obligations or requirements; (x) for  fraud detection and/or prevention purposes; and (xi) as otherwise  permitted pursuant to this Privacy Policy or as otherwise authorized by  you.

What communications will I receive through TruMR’s Services?    TruMR and/or TruMR’s agents, processors,  and/or vendors or subcontractors may contact you or communicate with you  as follows:

1. Via “push” notifications or SMS/text messages, if you  expressly agree to receive such communications, for participation in  survey.

2. Via email communications for the  purpose of: (i) sending you survey invitations, (ii) communicating with  you regarding your survey participation (past, present and/or future),  (iii) communicating with you regarding reward or incentive information,  enquiries and/or redemption, (iv) sending you newsletters, (v) sending  you notices required to be provided hereunder or required by law, (vi)  communicating with you regarding sweepstakes or prize draw promotions,  including, without limitation, winning entries to or for such  sweepstakes or prize draws, and (vii) responding to enquiries received  from you.  3. Via telephone for the purpose of: (i) communicating with  you on or about your survey participation (past, present and/or future),  (ii) communicating with you regarding reward or incentive information,  enquiries and/or redemption, (iii) sending you notices required to be  provided hereunder or required by law, (iv) communicating with you  regarding sweepstakes or prize draw promotions, including, without  limitation, winning entries to or for such sweepstakes or prize draws,  and (v) responding to enquiries from you. Additionally, TruMR may use the business or work telephone number you provide  during panel registration or during completion of TruMR’s  business-to-business profiler questionnaire to call you to verify: (a)  your qualification for surveys designed for individuals working in  certain professional or business roles or capacities, and/or (b) your  registration or qualification for a survey panel(s) specifically  designed for individuals in certain professions. The verification  process may involve verifying information or data you have previously  provided or supplied to TruMR.

Does TruMR share PII and other information collected through TruMR’s Services with third parties?

TruMR will disclose PII and other information collected through  TruMR’s Services to third parties as follows:

1.  With your consent, other than your consent to the processing and  sharing described in this Privacy Policy and specifically this section.
2.  Pursuant to applicable law or in response to a subpoena or an order of a  court or government agency.   3. To establish, exercise, or defend  legal claims of an individual or TruMR, including in order  to protect the safety of an individual or to protect TruMR’s rights and/or property.   4. Between various Panels if you  sign up for more than one Panel.   5. To a parent, subsidiary, or  affiliate of TruMR: (i) in the event of a reorganization or  restructuring, or (ii) for use and processing in accordance with this  Privacy Policy or as authorized by you.   6. To authorized agents and/or  subcontractors of TruMR and/or of TruMR’s  clients, who are providing services, including, without limitation, data  append services, data validation services, fraud detection and/or  prevention services, database-matching services, coding services, data  segmentation services, and reward, incentive, and sweepstakes related  services.   7. To a client for limited market research related uses  including, without limitation, modelling, validation, fraud detection  and/or prevention, data append, database segmentation, and reward,  incentive, or sweepstakes redemption, fulfilment and/or entry in  connection with your participation in or completion of a survey.
3.  In connection with a change of ownership or control, including, without  limitation, a merger or an acquisition of any or all of TruMR’s business assets, provided that the party receiving or  acquiring the PII agrees to use, protect, and maintain the security,  integrity, and confidentiality of PII in accordance with this Privacy  Policy.   9. To partners of TruMR who offer incentives for  use of TruMR’s Services, solely for the partners’ use in  connection with their incentive program and its terms of use, including,  without limitation, the crediting of member accounts maintained by the  partners for individuals who use or participate in TruMR’s  Services.   10. As otherwise permitted pursuant to this Privacy Policy.  Additionally, UIDs and information collected by automated means are  provided to third parties, including, without limitation, clients,  partners, agents and/or vendor for several purposes including, without  limitation, identifying respondents for re-contact surveys or  communications, fraud detection and/or prevention, database matching,  data validation, data append, coding, data segmentation, and reward,  incentive, sweepstakes or promotion related services and/or developing  aggregated data insights regarding our survey respondents and providing a  client(s) with access to and use of the aggregated data insights. With  respect to information collected through TruMR’s Services,  TruMR will provide survey data and responses to TruMR clients with no PII disclosed by TruMR, other than  UID. If you voluntarily disclose PII in connection with your survey  responses, and TruMR collects the survey responses,  TruMR will transfer the survey responses, UID and the  voluntarily disclosed PII to TruMR’s client. In addition,  TruMR may share geographic and/or demographic data  TruMR collects from you during enrolment or through certain  profile questions TruMR may ask you. Such data may be  shared with third parties in single summary form (i.e. individual  respondent level) or aggregate summary form (i.e. a group of  respondents).   TruMR’s clients may engage TruMR to supply or provide demographic information of or about  individuals who have viewed an advertisement or visited a website for  the purpose of measuring internet and digital media audiences. The  demographic information may be provided or supplied to TruMR’s clients. The demographic information and analysis performed  by or on behalf of TruMR’s clients assist with the  creation, development and implementation of websites, online  advertisements and other Internet and digital media features,  functionality and campaigns.   Generally, disclosures of PII by  TruMR to a third party, except for disclosures of UIDs, are  made pursuant to a written agreement between TruMR and the  third party, which, among other things, limits use of the PII.    TruMR may allow a client to collect PII directly from  respondents. The disclosure is voluntary and, prior to collection, the  client is required to enter into a written agreement with TruMR, which, among other things, limits use of the PII.

Does TruMR hire third parties to recruit individuals to use TruMR’s Services?

TruMR may engage third parties to recruit individuals to use  TruMR’s Services including, without limitation, to join a  Panel or participate in a survey. The recruitment activities may  include, without limitation, the third party placing banners or  advertisements on websites or sending email communications offering the  opportunity to join a Panel or participate in a survey. This Privacy  Policy only applies to PII when TruMR actually collects the  PII and does not cover or apply to the recruitment activities performed  by the third parties.

How can I opt out of certain data collection and/or use?

There are multiple opt-out options for users of TruMR’s Services:

Panel  members may opt-out by: (i) following the instructions set forth in  your membership account; (ii) clicking on the unsubscribe link contained  in a survey invitation and following the instructions on the opt-out  web page; or (iii) contacting us as set forth below.   You may opt out  of email communications, by clicking the unsubscribe link in any email  you receive from us or contacting us as set forth below.   You may opt  out of sharing social media platform profile data by changing your  preference/profile settings with the social media platform regarding the  sharing of data with third parties.   To delete all information  collected by TruMR please contact TruMR as set  forth below.

How long does TruMR keep my PII and other information?

TruMR will retain PII and other information relating to your use the  Services during your use of the Services and for up to one (1) year  thereafter or such other period as may be required or permissible by  law.

How can I access the PII and other information collected about me?

You  may request access to review, correct, delete or to object to the  processing of your PII by contacting us as set forth below.

Does TruMR collect data from children?

TruMR believes it is important to protect the online privacy of  children. Accordingly, TruMR adheres to Applicable Laws and  Codes pertaining to the protection of children’s privacy, including,  without limitation, the Children’s Online Privacy Protection Act of 1998  in the United States (as amended). TruMR carefully  considers both privacy issues and parental concerns in connection with  surveys involving individuals under the age of eighteen (18). Certain  countries where TruMR operates and maintains a Panel may  prescribe an age threshold under which parental consent is required for  the collection of PII. TruMR’s Services are not designed or  intended for use by any individual under such age thresholds. TruMR does not knowingly collect PII from anyone under such age  thresholds. If TruMR became aware that it had inadvertently  collected PII from anyone under such age thresholds, TruMR  would promptly delete such PII. For example, in the United States,  TruMR’s Services are not designed or intended for use by  any individual under the age of thirteen (13) and TruMR  does not knowingly collect PII from anyone under the age of thirteen  (13).   Parents, guardians or other persons with parental rights are  encouraged to contact TruMR, as set forth below, to discuss  this Privacy Policy and their rights to access, review, correct, delete  or object to the processing of PII of or about their child or children.

What security is available for the PII and other information collected through the Services?

TruMR maintains appropriate technical, administrative and physical  safeguards to protect PII and other information disclosed or collected  by TruMR. TruMR reviews, monitors and  evaluates its privacy practices and protection systems on a regular  basis. Notwithstanding the foregoing, transmissions over the Internet  and/or a mobile network are not one hundred percent (100%) secure and  TruMR does not guarantee the security of transmissions.  TruMR is not responsible for any errors by individuals in  submitting PII to TruMR.

Who can I contact with questions or complaints about this Privacy Policy?

If  you have any questions or complaints regarding TruMR’s  privacy practices and/or this Privacy Policy or want to communicate an  opt-out request to TruMR, or want to exercise your rights  to access, review, correct, delete or object to the processing of PII,  please contact us via email at support@profluence.io. TruMR’s Legal Department is responsible for the organization’s compliance with this Privacy Policy.